a new kind of hire · analyst · builder · doer

what your business could be doing. found, then built.

Drop me into your company for a quarter. I assess every corner of the business, show you where the upside is, and then build it myself. Diagnosis and delivery, one person, one engagement.

13yrs
cross-functional operating: marketing, IT, M&A, revenue
6
M&A transactions integrated end to end
3×
revenue & systems functions built from zero
1
person who does the assessing and the building
the engagement

A quarter in your business, doing the work.

Many operators assess. Others execute. This is both. A defined engagement with a real end date, and a business that runs better than when I walked in.

weeks 1–3

Assess

I go wide. Revenue, systems, data, operations, the handoffs between them. I find where the upside is, including the opportunities nobody flagged because the day-to-day got in the way.

weeks 3–10

Build

Then I fix it. CRM architecture, revenue reporting, the internal tools and integrations that turn spreadsheets and memory into a system. Built, not recommended.

weeks 10–12

Hand off

I leave it running without me. Documentation, training, and a clear map of what got fixed, what's next, and where a specialist is genuinely worth the spend.

I tell you what I can build myself, and where a contractor is actually worth it. No padding the scope to keep myself busy.

Every assessment ends with a straight call: here's what I'll deliver inside this engagement, here's what's worth extending for, and here's the short list where outside help earns its cost. You decide. I'm not incentivized to make the problem bigger than it is.

what i actually do

The operational middle, where things get stuck.

The work that's too strategic for a contractor and too in-the-weeds for a consultant. That gap is where I live.

01

RevOps from zero

Pipeline, forecasting, the reporting layer a board actually trusts. Built a full revenue function from nothing through a live public listing.

02

CRM & systems architecture

Normalized data across custom objects, downstream integrations, the connective tissue between tools that don't talk to each other. Three times, from scratch.

03

Post-acquisition integration

Six M&A transactions end to end across the US, Canada, and the UK. Brand, IT, and systems folded into one operating whole.

04

Applied AI, built in

I ship working software with AI as the accelerant. Bid models, proposal engines, calculators, live in real operations. Not slideware about AI. The thing itself.

A new kind of hire. Years of cross-functional range, technical and AI skills, and a relentless work ethic, in one seat.

The consultant-versus-doer split made sense when strategy and execution required different people. AI collapsed that. I use it to do a bigger lift for one client, not to spread myself across five. Fully dedicated, deeply in your business, shipping working systems at a pace that used to take a team.

Katie Hayward
what it costs

One line item instead of two.

Priced so a company gets a senior operator who both diagnoses and delivers, for less than the traditional assess-then-build sequence costs on its own.

dedicated engagements start at
$25K / month
90-day minimum. Fully dedicated and embedded, not a few advisory hours a week. One client at a time. Defined scope, defined end, self-sustaining at handoff.
  • Consulting and execution in one seat: I advise it, then I build it
  • AI multiplies what I ship for you, not how many clients I take
  • Straight guidance on what I build vs. where a specialist pays off
  • Remote, with travel where the work needs it
for comparison

The traditional path, modeled

What the same outcome typically costs when it's bought as two separate vendors. Market ranges, not my pricing.
Vendor 1: consultants diagnose$75K–200K
A diagnostic engagement. Produces a recommendation. A deck.
Vendor 2: contractors implement$20K–60K+ per project
Integration, migration, and build projects, priced one at a time, over the following quarters.
This engagement: both, one personfrom $75K / quarter
Assessment and the builds, inside the same quarter. From $75K.
Ranges reflect published 2026 mid-market rates for operations consulting and scoped implementation projects. Every engagement here is quoted to the business, not the table.
start smaller · the diagnostic sprint

Five interviews. One roadmap. 72 hours.

I interview up to five of your key leaders and operational people, then hand you a cohesive strategy roadmap within 72 hours of the last conversation. What's working, where the upside is, what to do about it, and in what order. Yours to run with, with me or without me.

credited in full toward an engagement started within 30 days
$12,500
flat · half a month, applied forward
the through-line

Thirteen years, one consistent review.

"She saw what needed to happen and refused to wait for someone else to do it. When the rest of an organization is standing still, Katie is running full speed. A true doer."
Kyle Huffmanformer Chief Accounting Officer · now VP Operations, Angeles Equity Partners
"She jumps into finance and operations questions without being asked and digs until she finds the fix."
Sebastian ShahvandiFounder & CEO · 2x exit · managed Katie directly
"She doesn't just get the mission done. She routinely goes beyond expectations, inspiring the rest of us to aim higher."
Olivier BasilleLead Software Developer
"A challenge fiend and a data-driven innovator. There is no question she won't seek an answer for, efficiently and thoroughly."
Laura MartinelliTalent Marketing Specialist · five years alongside Katie
"She spun a few strands of information, with minimal direction and an impossible deadline, into creative gold."
Mark SmitherVP Strategic Director · managed Katie directly

the story so far

SEP 2025 — PRESENT

VP, Marketing & Revenue Operations

Elauwit Connection · Nasdaq: ELWT · connectivity MSP, commercial real estate

Built the revenue and operational infrastructure from zero during a live Nasdaq IPO: GTM strategy, $1.5M budget, HubSpot CRM, team, agency partners, and the board reporting stack, in three months.

Generated $15M in active pipeline ($2.7M ARR) in the first three months of outreach; delivered the company's first year-end board report as a newly public company.

Codes proprietary tools with Claude, running in live operations. Manages the IT & Systems Analyst, chairs the company AI Tiger Team, and oversees the full revenue technology stack.

APR 2024 — SEP 2025

Chief Executive Officer

Pixels Electronic Dice · now Partner & Advisor · consumer tech, e-commerce

Full operational and P&L ownership of a $3.5M Kickstarter-funded consumer-tech company with a 55,000-person community. Built new revenue channels from zero, driving $620K in sales, $80K on Amazon in month one.

2019 — 2024

Sr. Director — Marketing, Corporate IT & M&A

Wicresoft International · functional Chief of Staff to CEO · SaaS, managed IT, cybersecurity

Functional Chief of Staff across a $30M+ five-business-unit international portfolio, with simultaneous direct oversight of corporate marketing and corporate IT. The title wasn't Chief of Staff. The job was.

Drove six M&A transactions full-cycle: proprietary target scoring, board decks, due diligence, and end-to-end post-acquisition brand and IT integration. Unified one HubSpot CRM across five business units. Directed corporate IT as a standalone function: enterprise security stack, support desk, systems rollout across acquired businesses. 2022 Forward Motion Award, unanimously voted by all staff.

2013 — 2019

Copywriter → Sr. Copywriter → Associate Creative Director

Paulsen Marketing / AKC Marketing · national brands

Creative lead on Kubota national advertising and commercials; launched a net-new Media Relations practice from concept through execution. The lesson that stuck: the story is the leverage. Everything since has been building the systems that let it move.

tools coded with ai, live in operations

Bid-Modeling Application

Automates network-construction solution design and quantifies deal economics before commitment.

Pitch & Proposal Generators

Personalized, on-brand client materials at scale, removing manual production from the sales process.

Brand Artifact System

Keeps voice, strategy, and content cohesive across a distributed team. Structured and repeatable.

Σ
Commission & NOI Models

Size payout, margin, and P&L impact before leadership commits. Published NOI calculator live on the web.

AI Outbound Stack

Clay-powered personalized campaigns: list building, enrichment, sequencing, and reporting.

KPI & Board Reporting

Power BI dashboards from integrated operational and financial systems. Decision-oriented, not status.

systems & platforms

HubSpot (expert)Power BIShopifyMS365 adminZenDesk / FreshDesk / ConnectWiseN-Central / SentinelOne / AcronisPayCom / Sage / SAP / QuickBooksClaude / ChatGPT / GeminiClay

industries served

SaaSM&ACybersecurityManaged IT ServicesProfessional ServicesCommercial Real EstateManaged Telecom EngineeringConsumer ElectronicsE-CommerceRecruitment Marketing
honest fit

Right for some jobs. Wrong for others.

A fit when

  • The company grew past its systems and nobody owns the gap
  • You just closed and the business runs on spreadsheets and one person's memory
  • You need someone who'll diagnose and build, not hand you a plan
  • The work is real for a quarter or two, not a permanent seat yet
  • You want AI actually built into operations, not a strategy about it

Not a fit when

  • You only need the diagnosis and roadmap (that's the Diagnostic Sprint, start there)
  • The job is a single specialized build with a clear spec (hire the specialist)
  • You need staff augmentation by the hour, indefinitely
  • The engagement is under 90 days (that's advice, not a system)
Hayward lightbulb logo

Let me at 'em.

A new kind of operator. Years of cross-functional range, technical and AI skills, and a relentless work ethic. Point me at the problem.